elizabeth peters interiors
Branding + Website design
ELIZABETH PETERS INTERIORS | North Dallas, TX | An established interior design company providing commercial and residential interior design, renovation and design/build services. The website was extremely outdated and lacked dynamic content needed to attract and engage prospective clients. To restore her brand and website, we refined her Brand Market Strategy, which also included a complete review of her interior design services.
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JCREATIVE-DESIGN developed Brand Guidelines for her new brand identity, including color palette, logo design, patterns, images and content, social media posts and marketing collateral. Her newly designed Shopify website reveals eye-catching graphics, image sliders and galleries for both residential and commercial projects. The menu and website provides more content that is organized and informative, fresh page content and copy, prominent Call-to-Action buttons which all contributed to improved aesthetics, navigation and user-friendly functionality.
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During the brand development phase which included a SWOT analysis, we determined that the website needed to present commercial interior design more prominently. We separated the residential and commercial galleries showcasing her most recent truck dealership project and added dynamic sliders promoting primary services. Shortly after the new website went Live, referrals from Angi (formerly Angie's List) indicated that they chose her over the other interior designer options "because of your website." We managed adding content to her Angi and Houzz accounts for certification obtaining badges for social proof which further enhanced her credibility and signaling authority or achievement within the design community. She also received a high end commercial interior design project she bid on.
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This is a gorgeous website that she is proud of and receives compliments from customers and trade partners alike and it truly resonates her brand and talent.
Website Design is Strategic and Creative. Your business strategy is a key component of the process with website features & functionality, SEO, branding and content layered on top. This ensures that your website reaches your target audience and reveals a consistent message about your company in a beautifully aesthetic way.
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Refining Your Brand is more than listing the services or products you offer. It is about discovering the unique value you offer to customers and clients. "Why You Want to Do Business With Us" highlights the ways your products and services stand out from competitors and clearly communicates "The Way You Do Business". Her brand identity and respective guidelines were designed and provided.
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Providing an Exceptional User Experience will engage your website visitors and convert them into customers. We designed a visually appealing website with beautiful and informative pages, well-organized navigation, and exceptional graphic design elements.
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SEO is built-in to the titles, pages and meta descriptions, images are optimized, and a competitive analysis prior to the design work. And images are optimized at an appropriate size for page speed.
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ELIZABETH PETERS INTERIORS | Dallas, Texas
LOGO | EPI's original logo was an Edwardian script. To elevate and modernize the EPI brand identity, a sophisticated sans serif with soft curves was paired with a modern, handwritten designer-style script.
