j:\creative-design\blog
WEB DESIGN
MEETS STRATEGY
Welcome to the Blog!
Industry insights on improving your website's
online presence creatively + strategically
from concept to click.
EXPLORE JC-D BLOG POSTS
Dive into developing your brand + strategies to connect with your target audience.
BRAND
MARKET STRATEGY
Explore strategic approaches to enhance your online presence + achieve your business goals.
COMPETITIVE
ANALYSIS
Gain insight into methods to position your brand + segment your target audience for more effective marketing.
BRAND POSITION
+ SEGMENTATION
Build your website foundation through strategic development, wireframes, third-party apps for improved design + functionality.
WEBSITE
DEVELOPMENT
GRAPHIC DESIGN
Discover effective brand messaging through visual design + concise communication.
UI/UX
Delve in to create intuitive + engaging digital experiences for your audience.
WEBSITE
OPTIMIZATION
Learn techniques to optimize your website's content, performance and improve conversions.
WEB DESIGN
MEETS STRATEGY
Tune in while Guests share their experiences about the evolving landscape of Branding + Website Design.
WEB DESIGN MEETS STRATEGY
EXPAND YOUR REACH!
Let's Connect on Social Media
√ Website Development + Design
√ Branding | Brand Identity
√ Brand Market Strategy
√ Competitive Analysis
√ Brand Position + Segmentation
√ UI/UX
√ Graphic Design + Content
√ Website SEO
JCREATIVE-DESIGN delivers
Brand Market Strategy
coupled with Website Design
YOUR BRAND IS EVERYTHING -
BUILD BRAND AUTHORITY
Brand-led companies recognize that their brand acts as a guide that steers their business strategy throughout all aspects of their organization. Development of a strong, working foundation will serve to guide your brand. Branding + Website Design can be likened to an 'orchestration' composed of brand core components, visual elements, messaging, SEO, and more!
JCREATIVE-DESIGN utilizes Brand Market Strategy, a powerful and comprehensive framework that ensures your brand is harmonious and creates memorable connections that resonates with your audience. Improved connections through means improved conversions, trust and loyalty!
Branding and Website Design are directly influenced by Brand Market Strategy which builds brand authority, impacting everything from your internal to external communications, decision-making, website design and development, brand collateral: marketing and sales materials, presentations, proposals, video, signage, etc.
WEB DESIGN + BRANDING
START WITH OUR
BRAND INTENSIVE BRIEF
Our Website Design and Branding Process begins with the Discovery Phase and a Brand Intensive Brief. The Brand Intensive Brief is a comprehensive review we facilitate to gather essential information about your business, industry and competitors. This preliminary work is phased to ensure we develop and refine your brand effectively.
Website Design success relies on the strategic planning and creativity that goes into this 6-Step Process. JCREATIVE-DESIGN does not take shortcuts and works closely with you throughout the design process. Milestones are planned and communication is open, keeping you up-to-date on the status. Project Data is shared in real-time to keep everyone in the loop - from owners to leadership teams.
WHY THE BRAND BRIEF MATTERS
Focusing on media design before establishing your Brand Market Strategy is like putting the cart before the horse and can lead to brand management inefficiencies and less impactful messaging. Our Brand Intensive Brief ensures that we build a strong foundation for your brand identity and website design, aligning all elements with your strategic goals.
KEY COMPONENTS OF
BRAND INTENSIVE BRIEF
Before diving into Brand Identity and Website Design, we focus on the first 4 key components of the Brand Intensive Brief - Brand Vision, Purpose, Mission and Values. These pillars directly influence and set the tone for your business internal and external communications. Clarifying these pillars will set the foundation to ensure your brand message is clear, concise and consistent across all communications. Next, we dive deep into SWOT Competitive Analysis and Brand Placement to differentiate your business from competitors and create your unique value proposition (UVP). The SWOT offers many insights, including development of UVP and target audience. Doing this, allows you to know who you are speaking to, what your core offer(s) is, and why they should do business with you. This creates an umbrella for messaging, persona and brand identity development.
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Brand Vision Purpose Mission Values
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SWOT Analysis
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Brand Placement
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Target Audience
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Brand Tone
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Brand Story
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Brand Micro-Messaging
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Brand Design Aesthetic | Persona
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Brand Color Scheme
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Brand Typography & Iconography
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Website Development
As a certified Brand Strategist, JCREATIVE-DESIGN's method of Brand Market Strategy provides a solid framework for website design and content building with a focus on your customers and target audience. The management of your brand is an on-going process that requires periodic review as your industry market shifts or completely pivots.
In summary, insights from the Brand Intensive Brief will shape a cohesive Brand Market Strategy that clearly defines WHY your business exists, WHAT you do, and HOW you do it. This framework helps articulate your brand beliefs, future goals, commitments and philosophies, enhancing internal and external communication. It ensures your brand resonates with and attracts ideal customers, and improves consistent communication with employees, leadership, suppliers, and other stakeholders.
Once your Brand Market Strategy is in place, sales, marketing and social media initiatives can be driven with strategic purpose, rather than arbitrary preferences that change over time. The Brand Intensive Brief starts the website design and branding by focusing on these areas prior to building your Brand Identity and designing your Website.
Read more about developing your BRAND MARKET STRATEGY.
BRAND INTENSIVE BRIEF
COMPETITIVE ANALYSIS
IMPACT AND FINDINGS
This Competitive Analysis segment of the Brand Intensive Brief can be eye opening and discover some "nuggets of gold" along the way which can improve or dramatically alter the course of your business. This valuable information is powerful and impacts your website, content and messaging. The Competitive Analysis should be used with an ongoing, proactive approach of planned initiatives built around these findings to strengthen your marketing and sales efforts.
This competitive research is compiled and analyzed to differentiate yourself from your competitors, strategically communicate your brand's unique identity, refine brand values and offerings. This ensures that your brand shines as an industry leader.
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Pivot Due to Market Trends
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Explore New Opportunities
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Expand on Brand Strengths
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Uncover Weaknesses that Need Improvement
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Challenge Current Brand: Beliefs, Future Goals, Commitments and Philosophies
Website Design and SEO data are strongly influenced by the SWOT Competitive Analysis. The review empowers your team to understand where they need to focus and what needs to be refined in key areas of your business, and can also impact marketing and sales, required Website Features and Functionality, Sitemap planning, improved Customer Journey (UI/UX), Keyword Analysis, Metadata development, and Content Optimization for better search engine results and ranking.
SUMMARY
The Brand Intensive Brief sets the stage and is integral for building your brand culture, brand identity and online presence. It lays the foundation of your brand that filters into the website design and content ensuring alignment with the a refined Brand Market Strategy.
A robust Brand Market Strategy ensures concise messaging across all communications and serves as an internal compass for operations, sales, marketing initiatives, and decision-making. This strategic approach ensures your website design is not only visually appealing but also deeply connected to your brand’s core values and goals.
By integrating Brand Market Strategy INTO your Brand Identity & Website, you create clear messaging and an engaging online experience that resonates with your target audience. This improves conversions and sales while building trust and loyalty with website visitors, customers and stakeholders.
JCREATIVE-DESIGN strategically & creatively improves your brand, online presence and brand authority within your industry to attract ideal customers for better conversions and sales.
"JCREATIVE-DESIGN Premier + Enterprise Packages
includes branding with website design building a solid brand foundation that attracts ideal customers and improve conversions."
EXPAND YOUR REACH
Feel free to Get In Touch with any questions and
learn more about our Website and Branding Packages.
