DEVELOPING YOUR BRAND: Brand Positioning
Brand Positioning Pillars: Competitors, Difference, Audience and its impact on branding and website design
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WEB DESIGN
MEETS STRATEGY
Welcome to the Blog!
Industry insights on improving your website's
online presence creatively + strategically
from concept to click.
EXPLORE Blog Topics for Related Posts
Dive into developing your brand + strategies to connect with your target audience.
BRAND
MARKET STRATEGY
Explore strategic approaches to enhance your online presence + achieve your business goals.
COMPETITIVE
ANALYSIS
Gain insight into methods to position your brand + segment your target audience for more effective marketing.
BRAND POSITION
+ SEGMENTATION
Build your website foundation through strategic development, wireframes, third-party apps for improved design + functionality.
WEBSITE
DEVELOPMENT
GRAPHIC DESIGN
Discover effective brand messaging through visual design + concise communication.
UI/UX
Delve in to create intuitive + engaging digital experiences for your audience.
WEBSITE
OPTIMIZATION
Learn techniques to optimize your website's content, performance and improve conversions.
WEB DESIGN
MEETS STRATEGY
Tune in while Guests share their experiences about the evolving landscape of Branding + Website Design.
WEB DESIGN MEETS STRATEGY
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√ Website Development + Design
√ Branding | Brand Identity
√ Brand Market Strategy
√ Competitive Analysis
√ Brand Position + Segmentation
√ UI/UX
√ Graphic Design + Content
√ Website SEO
JCREATIVE-DESIGN delivers
Brand Market Strategy
coupled with Website Design
YOUR BRAND IS EVERYTHING - IT'S TRUE!
Brand-led companies recognize that their brand acts as a guide that steers their business strategy throughout all aspects of their organization. Development of a strong, working foundation will serve to guide your brand. Branding + Website Design can be likened to an 'orchestration' composed of brand core components, visual elements, messaging, SEO, and more!
JCREATIVE-DESIGN utilizes Brand Market Strategy, a powerful and comprehensive framework that ensures your brand is harmonious and creates memorable connections that resonates with your audience. Improved connections through means improved conversions, trust and loyalty!
Branding and Website Design are directly influenced by Brand Market Strategy, impacting everything from your internal to external communications, decision-making, website design and development, brand collateral: marketing and sales materials, presentations, proposals, video, signage, etc.
WEB DESIGN + BRANDING
BEginS WITH A
BRAND INTENSIVE BRIEF
Our Website Design and Branding Process begins with the Discovery Phase and a Brand Intensive Brief. The Brand Intensive Brief is a comprehensive review we facilitate to gather essential information about your business, industry and competitors. This preliminary work is crucial for developing and refining your brand effectively.
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WHY THE BRAND BRIEF MATTERS
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Focusing on media design before establishing your Brand Market Strategy is like putting the cart before the horse and can lead to brand management inefficiencies and less impactful messaging. Our Brand Intensive Brief ensures that we build a strong foundation for your brand identity and website design, aligning all elements with your strategic goals.
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KEY COMPONENTS BRAND INTENSIVE BRIEF
Before diving into Brand Identity and Website Design, we focus on the first 4 key components of the Brand Intensive Brief:
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​Brand Vision Purpose Mission Values
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SWOT Analysis
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Brand Placement
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Target Audience
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Brand Tone
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Brand Story
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Brand Micro-Messaging
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Brand Design Aesthetic | Persona
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Brand Color Scheme
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Brand Typography & Iconography
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Website Development
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The insights from the Brand Intensive Brief will shape a cohesive ​Brand Market Strategy that clearly defines WHY your business exists, WHAT you do, and HOW you do it. This framework helps articulate your brand beliefs, future goals, commitments and philosophies, enhancing internal and external communication. It ensures your brand resonates with and attracts ideal customers, and improves consistent communication with employees, leadership, suppliers, and other stakeholders.
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Once your Brand Market Strategy is in place, sales, marketing and social media initiatives can be driven with strategic purpose, rather than arbitrary preferences that change over time. The Brand Intensive Brief starts the website design and branding by focusing on these areas prior to building your Brand Identity and designing your Website. ​
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Read more about developing your BRAND MARKET STRATEGY.
BRAND INTENSIVE BRIEF
COMPETITIVE ANALYSIS
IMPACT AND FINDINGS
This Competitive Analysis segment of the Brand Intensive Brief can be eye opening and discover some "nuggets of gold" along the way which can improve or dramatically alter the course of your business. This valuable information is powerful and impacts your website, content and messaging. The Competitive Analysis should be used with an ongoing, proactive approach of planned initiatives built around these findings to strengthen your marketing and sales efforts!
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Pivot Due to Market Trends
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Explore New Opportunities
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Expand on Brand Strengths
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Uncover Weaknesses that Need Improvement
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Challenge Current Brand: Beliefs, Future Goals, Commitments and Philosophies
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Design and technical aspects of your website are also influenced by the Competitive Analysis, by honing in on website features and functionality, sitemap planning, improved customer journey (UI/UX), keyword analysis, metadata development, as well as future content optimization for better search engine results and ranking.​
This competitive research is compiled and analyzed to differentiate yourself from your competitors, strategically communicate your brand's unique identity, refine brand values and offerings. We want your brand to shine as an industry leader!​
Conclusion
The Brand Intensive Brief sets the stage for building your brand identity and online presence, both strategically and creatively. It lays the foundation for your website design by ensuring that every element aligns with your Brand Market Strategy.
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A robust Brand Market Strategy ensures concise messaging across all communications and serves as an internal compass for operations, sales, marketing initiatives, and decision-making. This strategic approach ensures your website design is not only visually appealing but also deeply connected to your brand’s core values and goals.
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By integrating your brand identity into your website, you create a cohesive and engaging online experience that resonates with your target audience. This improves conversions and sales while building loyalty and trust with your customers and stakeholders.
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GET STARTED WITH A WEBSITE DESIGN CONSULTATION
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"JCREATIVE-DESIGN Premier + Enterprise Packages
includes branding with website design building a solid brand foundation that attracts ideal customers and improve conversions."
EXPAND YOUR REACH
Feel free to Get In Touch with any questions and
learn more about our Website and Branding Packages.
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